At Cloover, we're building the operating system for the energy transition: a platform that helps thousands of installation companies across Germany and Austria sell more, plan faster, and deliver better. We're profitable, growing past a $350M revenue run-rate, and just launching in the UK, France and Poland. What's missing: someone who makes that story visible every day. As Social Media Manager, you'll turn our channels into real growth levers. You'll reach installers and homeowners on LinkedIn, Instagram, Facebook, TikTok and YouTube, and make sure Cloover is known in the industry as the company people want to work with and work for. You'll be the first person at Cloover dedicated to social media. You set the standards.

Own the social media strategy for LinkedIn, Instagram, TikTok and YouTube, with clear goals per channel and audience (installers, homeowners, talent) Plan, produce and publish content end-to-end: editorial calendar, copy, short-form video, reels, carousels – together with our graphic designer and Content/AI Manager Turn what happens at Cloover every day into content: partner wins, product launches like dynamic energy tariffs, team and founder stories, market entries Ghostwrite LinkedIn posts for our CEO and leadership team – in their voice, with their positions, on their rhythm Deliver creatives and copy for paid social to the Demand Gen team; they run the campaigns, you own the creative input Build community: reply to comments and messages, activate partners and employees as multipliers, and spot trends in the solar and heat pump industry early Measure what works: reach, engagement, follower growth, leads from social – with monthly reporting and clear learnings for the next quarter Use AI tools for ideation, editing and scale, and show the team what's possible Work closely with Sales, Demand Generation and People so social media contributes to pipeline, partner activation and recruiting

We care more about how you think and what you've built than where you've been. Here's what will set you up for success in this role:

• 2–4 years of experience in social media management, ideally in a start-up or scale-up with both B2B and B2C audiences
• A proven track record of building at least one channel – you can show which numbers you moved
• You think strategically: you derive from company goals which channels, formats and messages actually move pipeline, brand and recruiting – and you say what we should drop
• You've written for others before: founder, executive or personal-brand content where the person's voice comes through
• You write copy that stops the scroll and spot a good video before it's finished; working knowledge of CapCut, Canva or Adobe
• Data-driven: you know the platforms' analytics and act on them
• High ownership: you don't need a brief for every post and bring your own ideas
• Native-level German, very good English
• Based in Berlin and happy to work from the office. We are deliberately office-first – decisions happen in real time, and your team sits right next to you

Nice to have (but not required)

• Experience with employer branding
• Knowledge of the energy, solar or heat pump market
• Experience with paid social creatives and HubSpot

Don't meet every requirement? Apply anyway. We hire for potential and perspective – qualifications are a starting point, not a ceiling.

We keep things transparent and respect your time: Intro Call (30 min) → Hiring Manage