Position: Social Media & Digital Marketing Specialist

Salary: Php 75,000 to Php 85,000

Working Hours: AU or NZ Business Hours

Work Type: Independent Contractor

ABOUT THE COMPANY:

The company is a premier recruitment, workforce, and immigration group connecting skilled workers with life-changing employment opportunities across Australia and New Zealand.

Through its specialist divisions, the group of company supports employers across the construction, civil infrastructure, mining, and industrial sectors while empowering skilled Filipino tradespeople to access international career pathways. Operating across the Philippines, Australia, and New Zealand, the company seamlessly integrates international recruitment, workforce mobilisation, and visa expertise to deliver sustainable, long-term workforce solutions.

ROLE OVERVIEW:

We are seeking a highly creative, commercially minded, and proactive Social Media & Digital Marketing Specialist to take full ownership of the company's digital marketing presence.

Moving beyond basic content scheduling, you will build and execute a results-driven digital marketing strategy that generates meaningful business opportunities across two primary audiences:

1. Australian Employers (B2B): Building brand awareness and driving qualified enquiries from construction, civil, mining, and infrastructure businesses seeking skilled labour solutions.
2. Filipino Skilled Workers (B2C): Promoting international employment opportunities, establishing trust, and attracting qualified candidates seeking overseas career pathways in Australia and New Zealand.

Working directly with the Director, you will bridge strategic marketing vision with hands-on execution, transforming raw recruitment objectives into scalable digital campaigns.

RESPONSIBILITIES:

1. Social Media Strategy & Brand Management

• Formulate and implement a structured organic social media strategy across LinkedIn, Instagram, Facebook, and emerging digital channels.
• Transition the brand from ad hoc posting to a consistent, high-impact marketing framework.
• Build and maintain comprehensive monthly content calendars aligned with core hiring drives and corporate growth goals.
• Continuously audit platform metrics to refine positioning, grow audience reach, and maximize engagement.

2. End-to-End Content Creation

• Produce professional, compelling copy and multimedia assets tailored specifically to Australian enterprise decision-makers and Filipino tradespeople.
• Design high-converting social graphics, carousels, promotional collaterals, and short-form video content.
• Showcase successful candidate placements, employer testimonials, trade opportunities, and immigration insights.
• Maintain strict brand governance and visual consistency across every digital touchpoint.

3. Paid Advertising & Performance Lead Generation

• Plan, launch, and optimize performance marketing campaigns via Meta Ads Manager and LinkedIn Campaign Manager.
• Architect targeted B2B lead generation campaigns reaching Australian construction firms, sub-contractors, and enterprise hiring managers.
• Execute targeted candidate attraction campaigns to build talent pipelines of qualified Filipino tradespeople.
• Perform A/B testing on ad copy, visual assets, and target demographics to lower CAC and elevate lead quality.
• Track ROI, ROAS, and key performanc