# Senior Manager, Product Marketing at Toast

> Develop product positioning, launch plans, and sales enablement that turn product capabilities into customer value and revenue.

- Company: Toast (toasttab.com)
- Location: Remote- Canada (remote)
- Places: Remote, Canada
- Posted: 2026-11-05
- Level: Senior
- Team: Customer Marketing
- Work mode: Remote
- Apply: https://careers.toasttab.com/jobs?gh_jid=8259734
- Page: https://ye.saranatour.dev/jobs/senior-manager-product-marketing-toast-kn7ezsbwg19r074ypq6bzj7qc58hp51z

## The posting

Senior Manager, Product Marketing
Toast · Remote- Canada

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve.

We’re looking for a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs. This is a hands-on role responsible for developing core product marketing deliverables and driving execution across product launches, competitive strategy, sales enablement, and broader marketing initiatives.

The ideal candidate is a strategic, detail-oriented, and execution-focused product marketer who can move seamlessly from shaping positioning and messaging to building launch plans, developing content, and equipping customer-facing teams. This role will partner closely with Product, Demand Generation, Sales, Customer Success, and other cross-functional teams to translate product strategy into customer value, adoption, pipeline, and revenue.

**A day in the life (Responsibilities):**

**Own Product Positioning & Messaging**

- Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments.
- Translate complex product capabilities into clear, differentiated messaging that communicates customer value and strengthens our market position.
- Partner with Product and Marketing leadership on pricing, packaging, and go-to-market recommendations informed by customer needs, market insights, and business priorities.

**Drive Customer & Market Insights**

- Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.
- Partner with Product, Sales, Customer Success, and Analytics to gather feedback, identify adoption barriers, and translate insights into actionable recommendations for product, messaging, and marketing programs.

**Execute Product Launches & Go-to-Market Programs**

- Develop and execute go-to-market plans for product launches, feature releases, and strategic growth initiatives.
- Build launch frameworks, messaging briefs, and supporting materials that drive awareness, acquisition, adoption, and expansion.
- Partner closely with Demand Generation to translate product positioning into integrated campaigns and full-funnel programs that generate demand, accelerate pipeline, and support revenue goals.

**Drive Competitive Strategy & Sales Enablement**

- Develop competitive positioning, competitor insights, battlecards, talk tracks, objection handling, and other resources that help Sales and customer-facing teams
- Build and maintain sales enablement materials that strengthen product understanding and communicate value throughout the customer journey.
- Gather feedback from Sales, Product, and Demand Generation to continuously improve competitive intelligence, messaging, and enablement effectiveness.

**Develop Content & Cross-Functional Marketing Assets**

- Develop product marketing content and collateral that bring positioning to life across launches, demand generation campaigns, sales motions, and broader marketing initiatives.
- Partner with Content, Creative, Dema