Position: Senior Digital Marketing Manager

Salary: up to $2,500 NZD

Working Hours & Conditions: To follow

Holidays: To follow

ABOUT THE COMPANY:

The company has been providing trusted water filtration, water treatment, and plumbing solutions across New Zealand since 1994. Serving both residential and commercial customers, the company is committed to quality workmanship, reliable service, and customer satisfaction. With a nationwide network of specialists and a strong focus on practical, long-term solutions, the company helps customers enjoy cleaner water and dependable plumbing services.

ROLE OVERVIEW:

The Group Marketing & Digital Growth Manager leads digital lead generation and marketing operations across the company Head Office and Licensee network. The role is responsible for driving qualified leads, managing e-commerce sales, and building automated conversion funnels to grow the business across retail plumbing and water specialist services. The position reports directly to executive leadership within the Group Marketing division.

RESPONSIBILITIES:

Marketing Strategy & Campaign Management

• Develop and implement marketing strategies that support Aqua Group's growth objectives.
• Plan and manage marketing calendars, campaigns, budgets, and performance targets.
• Research customer needs, competitors, and market opportunities to identify new ways to attract and retain customers.
• Maintain consistent branding and messaging across Head Office and Licensee marketing activities.
• Manage campaign delivery from initial concept through launch, optimisation, and reporting.

Digital Advertising & Lead Generation

• Plan, launch, and optimise Google Ads and Meta Ads campaigns across Facebook and Instagram.
• Develop targeted campaigns that generate qualified enquiries and support customer acquisition.
• Monitor campaign performance, budgets, cost per lead, conversion rates, and overall return on marketing spend.
• Improve landing pages, enquiry forms, website journeys, and booking pathways to increase conversions.
• Work with sales and customer service teams to ensure leads are followed up promptly and effectively.
• Use analytics and testing to identify what's working and continuously improve results.

GoHighLevel (GHL) & Marketing Automation

• Take ownership of Aqua's GoHighLevel platform across Head Office and Licensees.
• Manage CRM records, customer segmentation, sales pipelines, and lead assignment.
• Build and optimise funnels, landing pages, forms, calendars, and booking processes.
• Set up and maintain automated email and SMS campaigns, customer follow-ups, reminders, and reactivation workflows.
• Monitor integrations, campaign tracking, reporting dashboards, and automation performance.
• Troubleshoot platform issues, maintain data quality, and help team members use the system effectively.

Shopify & E-commerce Management

• Manage day-to-day Shopify store operations, including products, collections, pricing, content, and promotions.
• Maintain accurate product information and a consistent brand experience.
• Create and optimise campaign pages, customer journeys, and promotional offers.
• Monitor store performance and identify opportunities to improve conversion rates and online sales.
• Manage relevant apps and integrations and coordinate technical improvements when needed.

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