Key Responsibilities
- Platform Maintenance & Operations
- Client Guidance & Enablement
- Feasibility Assessment & Solution Advisory
- Campaign Support & Optimization
- Documentation & Process Improvement
Required Skills & Experience
- Proficiency in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.
- Strong understanding of data extensions, subscriber management, and marketing automation.
- Technical troubleshooting and maintenance skills, especially in resolving platform issues (e.g., data sync errors, send failures).
- Excellent client communication and stakeholder management abilities.
- Ability to translate business requirements into platform capabilities and explain technical concepts in a business-friendly manner.
- Experience in feasibility analysis and solution design for marketing and integration requests.
- Critical thinking to assess options, limitations, and suggest scalable solutions.
Desirable Attributes
- Experience mentoring or training junior staff.
- Proactive in process improvement and documentation.
- Ability to work independently and as part of a cross-functional team.
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