To develop, manage, and maximize business opportunities from the government segment by establishing strong relationships with government institutions, ministries, state-owned enterprises (SOEs/BUMN), and related organizations. To achieve revenue targets through effective sales strategies, account management, and business development while ensuring customer satisfaction and compliance with hotel policies and procedures.
- Key Responsibilities
A. Sales & Business Development
- Develop and implement sales strategies to achieve revenue targets from the government segment.
- Identify and explore new business opportunities from government institutions, ministries, local government offices, and state-owned enterprises.
- Promote hotel facilities, including accommodation, meeting packages, banquets, catering, and other hotel services.
- Conduct regular sales calls, client visits, presentations, and business meetings to generate new accounts.
- Develop and maintain a strong government client database and sales pipeline.
- Monitor market trends, government spending policies, and competitor activities to identify business opportunities.
B. Account Management & Client Relationship
- Establish and maintain strong relationships with key decision-makers and representatives from government institutions.
- Maintain regular communication and conduct follow-ups with existing government accounts.
- Understand clients' requirements and provide suitable accommodation, meeting, and event solutions.
- Handle client inquiries, negotiations, and complaints professionally to ensure customer satisfaction.
- Ensure long-term business relationships and repeat business from existing accounts.
C. Revenue & Sales Performance
- Achieve monthly, quarterly, and annual revenue targets for the government segment.
- Prepare sales forecasts, account production reports, and business development plans.
- Monitor account performance and identify opportunities to increase revenue contribution.
- Negotiate rates, contracts, and business agreements in accordance with hotel policies and approved pricing strategies.
- Ensure all sales activities contribute to the hotel's overall financial objectives.
D. Coordination & Administration
- Coordinate with Revenue Management, Front Office, Reservations, Food & Beverage, and Banquet teams to ensure smooth delivery of client requirements.
- Prepare sales proposals, quotations, contracts, and other relevant commercial documents.
- Ensure all client information, account production, and sales activities are accurately updated in the hotel's sales system.
- Participate in sales meetings and provide regular updates on business opportunities and account performance.
- Ensure compliance with hotel policies, Accor standards, and applicable government procurement regulations.
E. Teamwork & Professional Development
- Work collaboratively with the Sales & Marketing team to achieve departmental objectives.
- Share market intelligence and government segment insights with the sales team.
- Represent the hotel professionally during client meetings, networking events, and industry activities.
- Continuously improve product knowledge, negotiation skills, and government market expertise.
- Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
- Minimum 1-2 years of experience in hotel sales,