Position : Sales Development Representative (UK Outbound)

Salary : up to £1500 per month + performance bonus

Working Hours: : UK business hours

Holidays : UK public holidays

Sourcing Location : South Africa

About the Role

Our client isn't just scaling; they're redefining human risk and secure behaviour management in cybersecurity. Trusted by global enterprises and high-growth mid-market organisations—including Vodafone, Merck, Arriva, and Hershey—we reduce human cyber risk through AI-driven automation, and we’ve launched Agentic AI to take this to the next level.

Outbound is how they open the UK market, and they're bringing it in-house. They are hiring a phone-first, results-driven Sales Development Representative to run UK outbound prospecting from South Africa. In this role, you will book Qualified Held Meetings (QHMs) with key security decision-makers—CISOs, IT Security Managers, and cybersecurity team leads—that translate directly into the commercial sales pipeline.

This is a true front-line seat in a fast-moving SaaS scaleup where you will have high trust, autonomy, and modern tools to shape the function.

Key Responsibilities

• UK Outbound Execution: Drive daily phone-first, multichannel outreach across phone, email, and LinkedIn into target UK B2B organisations.
• Meeting Generation: Secure Qualified Held Meetings (QHMs) with CISOs, IT Security Managers, and budget-holding decision-makers where real exploration criteria are documented.
• Target Delivery: Secure your first QHM within 30 days of launch, scaling to 10 QHMs per full production month once ramped, alongside agreed weekly activity benchmarks (dials, emails, unique accounts).
• Account Research & Personalisation: Conduct targeted research into decision-makers and existing tech stacks rather than using generic spray-and-pray tactics.
• Playbook Qualification: Qualify prospects using lightweight BANT and MEDDPICC frameworks; probe tooling gaps across phishing, vishing, smishing, and quishing, and evaluate security awareness maturity.
• Commercial Positioning: Turn contract objections into active opportunities by identifying renewal dates to leverage Keepnet’s contract buy-back program.
• Channel & Partner Awareness: Verify partner networks (MSP, MSSP, broker, reseller) and customer databases before outreach to prevent channel conflict.
• Sales Handover: Pass fully documented meeting briefs to Account Executives within 24 hours of booking (contract negotiation and closing remain with the sales team).
• CRM & DiallerDiscipline: Maintain clean data hygiene in HubSpot CRM as the single source of truth, utilizing parallel diallers and sales engagement platforms (e.g., Orum, Nooks) to maximise live conversation time.
• Compliant Outreach: Ensure strict compliance with UK GDPR, PECR, TPS/CTPS screening, and prompt opt-out suppression logging.
• Market Feedback: Share recurring objections, competitor insights, and market intelligence with Sales and Marketing to continuously refine go-to-market messaging.

Requirements

Required Skills & Experience

• Proven B2B SaaS SDR Track Record: At least 24 months of hands-on outbound prospecting experience in B2B SaaS (cybersecurity, tech startup, or scaleup experience strongly preferred).
• Cold Calling Craft: High confidence on the phone, capable of hooking prospects in opening seco