# Paid Media & Digital Marketing Specialist at D2B

> Plan, launch, and optimise Google Ads campaigns for Australian markets, with Meta and emerging platforms as the business expands.

- Company: D2B
- Location: Manila, Metro Manila, Philippines (remote)
- Places: Manila, Remote, Philippines
- Posted: 2026-09-16
- Work mode: Remote
- Pay: up to ₱115,000 PHP/month
- Apply: https://apply.workable.com/d2b-1/j/8991C8DF6D/
- Page: https://ye.saranatour.dev/jobs/paid-media-digital-marketing-specialist-d2b-kn7ebmbp28t5bhq52zvncjg9m18hc6xg

## The posting

Paid Media & Digital Marketing Specialist
D2B · Manila, Metro Manila, Philippines

**Position:** PAID MEDIA & DIGITAL MARKETING SPECIALIST (with AU/NZ experience)

**Salary range**: up to ₱115,000 PHP/month (The final amount will be at the the client discretion basing on the candidate’s skills and experience.)

**Working Hours:** Following New Zealand Timezone

**Work set-up:** 100% Remote work

**Holidays**: New Zealand Public Holidays

### ABOUT THE COMPANY & ROLE

We are a performance-focused digital marketing agency working with brands across consumer and regulated product industries, helping clients achieve measurable growth through data-driven digital marketing. The team combines paid media, creative, analytics, search, and compliance to build effective digital campaigns across multiple markets and channels. We are looking for an experienced **Paid Media & Digital Marketing Specialist** to take ownership of paid advertising campaigns, with **Google Ads as the primary channel**, while also supporting and developing opportunities across Meta, Amazon, and other emerging digital platforms. The role will primarily support campaigns targeting **Australia**, with additional exposure to the **US and New Zealand**, and will involve managing significant advertising budgets while continuously improving campaign performance. Beyond paid media, the ideal candidate will bring some **SEO knowledge that can be applied to emerging areas such as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO)**, making this a strong opportunity for someone who wants to help expand the digital marketing function into new channels.

### Key Responsibilities

**Paid Media**

- Plan, build, launch, manage, and optimise Google Ads campaigns across:
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- Manage and optimise **Meta Ads** campaigns across Facebook and Instagram.
- Explore and support paid campaigns across additional platforms such as **Amazon** and other relevant digital channels as the business expands.
- Manage and allocate monthly advertising budgets ranging from **$10K–$250K+** across multiple accounts, platforms, and markets.
- Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations.
- Monitor campaign performance and identify opportunities to improve conversions, efficiency, and ROI.
- Prepare clear, actionable performance reports for stakeholders and clients.

**SEO, Search & Emerging Channels**

- Apply SEO knowledge to support broader search visibility and digital marketing performance.
- Contribute to the development of **GEO and AEO strategies** as the business expands into AI-driven search and discovery.
- Identify opportunities to optimise content and digital assets for traditional search engines as well as emerging AI-powered search and answer platforms.
- Stay informed on developments in **SEO, GEO, AEO, AI search, and emerging digital marketing channels**.
- Identify opportunities to test new platforms and channels that can contribute to client growth.

**Compliance & Campaign Management**

- Ensure campaigns comply with relevant advertising policies, particularly for restricted healthcare and therapeutic product categories.
- Monitor changes to advertising regulations and platform policies and adjust campaigns accordingly.
- Collaborate with creative, content, SEO, and web teams to improve full-funnel performance.
- Stay up to date with platform developments, new features, and emerging digital marketing best practices.