# Manager, Global Brand Marketing at 2K

> Lead the strategy, execution and performance of global marketing campaigns for Gearbox Software's franchises, working across teams and regions.

- Company: 2K
- Location: Los Angeles, California, United States
- Places: Los Angeles, United States
- Posted: 2026-10-09
- Level: Manager
- Team: Strategy Games Franchise Group, Global Brand Marketing
- Reports to: Director of Brand Marketing
- Apply: https://job-boards.greenhouse.io/2k/jobs/8016283003
- Page: https://ye.saranatour.dev/jobs/manager-global-brand-marketing-2k-kn747exhsd1mkmg4yq79993a7s8hfmga

## The posting

Manager, Global Brand Marketing
2K · Los Angeles, California, United States

### **WHO WE ARE**

The Gearbox Entertainment Company is home to a world-class team that entertains the world with award-winning and genre-defining video games. Our games are entrenched with rich universes that are expanded upon via transmedia storytelling, live experiences, and consumer products. Gearbox Entertainment has become widely known for developing successful game franchises such as Borderlands, Tiny Tina’s Wonderlands, and Brothers in Arms, as well for continued development of acquired properties including Duke Nukem, Risk of Rain, and Homeworld.

The company was founded as Gearbox Software in 1999 by a team of industry veterans and is headquartered in Frisco, Texas. The Gearbox Entertainment Company is proud to be part of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

For more information, visit[www.GearboxSoftware.com](https://www.google.com/search?q=https%3A%2F%2Fwww.GearboxSoftware.com).

### **WHAT WE NEED**

2K is looking for a Manager, Global Brand Marketing to join the Strategy Games Franchise Group, supporting the Gearbox Software business (Borderlands, Risk of Rain, Wonderlands). Reporting to the Director of Brand Marketing, this role will help lead the strategic development, execution, and performance of global marketing campaigns for some of 2K’s most beloved gaming franchises.

The ideal candidate is a creative and strategic marketer with experience developing and executing global, multi-channel campaigns for entertainment or gaming brands. You bring a balance of creativity and analytical thinking, thrive in a collaborative environment, and are passionate about building marketing programs that connect with players worldwide. Blending art and science, you will help create innovative campaigns that deliver measurable results and bring the franchise vision to life.

Success in this role depends on exceptional organization, communication, and collaboration skills. You can distill complex ideas into clear, actionable plans and work effectively across teams to keep projects on track. Equally comfortable supporting strategic planning or driving day-to-day execution, you foster alignment, accountability, and teamwork across disciplines and time zones.

### **WHAT YOU'LL DO**

#### **GLOBAL CAMPAIGN & BRAND STRATEGY**

- ​Support the development and presentation of the global marketing strategy for the Gearbox Software franchise group, including audience definition, product positioning, messaging, and content strategy.
- Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities.
- Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives.
- Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation.

#### **CAMPAIGN EXECUTION & CROSS-FUNCTIONAL COLLABORATION**

- Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns.
- Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance.
- Manage campaign timelines, creative