# Head of Brand at AvePoint

> Own AvePoint's brand strategy, identity and governance, and lead the brand organization and budget as it scales.

- Company: AvePoint (avepoint.com)
- Location: New York, NY, USA
- Places: New York, United States
- Posted: 2026-08-27
- Level: Executive
- Team: Brand
- Work mode: On site
- Apply: https://www.avepoint.com/careers/job-detail?gh_jid=8159405
- Page: https://ye.saranatour.dev/jobs/head-of-brand-avepoint-kn7dz20me6sfxjks8ephcjtr6x8hj57a

## The posting

Head of Brand
AvePoint · New York, NY, USA

**Position overview**

The Head of Brand is an executive leader accountable for defining, governing, and evolving AvePoint’s brand to drive differentiation, trust, and preference as the company scales toward $1B ARR. You will own brand positioning, narrative, and visual identity; serve as the final decision-maker for all brand expressions; build and lead a high-performing brand organization; own the brand budget and agency ecosystem; and advise the executive leadership team (ELT) on brand strategy, tradeoffs, and long-term equity. This is a role for a leader who can transform brand from a support function into a measurable engine of commercial growth.

**Core Functions**

- **Brand Strategy & Identity Leadership:**Own and set AvePoint’s enterprise brand positioning, story, and visual identity system.

- **Brand Governance & Decision Rights:**Serve as the final decision-maker and guardian for all major brand expressions, campaigns, and guidelines.

- **Brand Campaign Strategy & Activation:**Translate strategy into high-ambition brand platforms, moments, and experiential activations.

- **Brand Reputation & Advocacy Programs:**Drive awareness, sentiment, preference, and customer advocacy programs (e.g., third-party review leadership).

- **Brand Measurement & Business Impact:**Own brand health tracking and the progressive KPI framework, connecting brand to commercial outcomes.
- **Organization & Budget Leadership:**Build, scale, and lead the brand organization and manage the brand budget and agency ecosystem.

**Key Responsibilities**

**Brand Strategy & Identity**

- Set, define, and continually refine AvePoint’s brand positioning, narrative framework (messaging pillars, tagline, value propositions), and visual identity so it resonates with enterprise and mid-market audiences.
- Act as chief brand architect, ensuring the brand conveys AvePoint’s unique value (unified data security, resilience, and AI governance) in an authentic, differentiated way.
- Own brand architecture across the master brand, product suites, sub-brands (e.g., Elements, Torsion), and campaign brands.

**Governance & Decision Rights**

- Serve as the final decision-maker and guardian for all brand expressions, with authority to approve, veto, or revise major brand assets and campaigns — from global campaign themes to product naming.
- Own and enforce brand guidelines, partnering with design and content leads to guide corrections, and set brand guardrails, decision rights, and approval workflows that balance speed with consistency.

**Campaign & Activation**

- Lead flagship, high-ambition brand platforms (e.g., the “mission control for data protection” platform) and experiential activations at key industry events that create category conversation.
- Identify and own signature “brand moments” annually — major research studies, cultural partnerships, and sponsorships — to amplify the company’s profile.

**Content & Creative Oversight**

- Guide the creation of brand-level content — thought leadership, annual reports, vision videos — ensuring a consistent voice that engages CXO audiences while aligning to business goals.
- Partner closely with content marketing leads and creative directors to produce standout, differentiated brand storytelling.

**Organization, Budget & Agencies**

- Build, scale, and lead a high-performing brand organization (managers, strategists, and operations), inspiring and developing the team.
- Own the