Position overview

The Head of Brand is an executive leader accountable for defining, governing, and evolving AvePoint’s brand to drive differentiation, trust, and preference as the company scales toward $1B ARR. You will own brand positioning, narrative, and visual identity; serve as the final decision-maker for all brand expressions; build and lead a high-performing brand organization; own the brand budget and agency ecosystem; and advise the executive leadership team (ELT) on brand strategy, tradeoffs, and long-term equity. This is a role for a leader who can transform brand from a support function into a measurable engine of commercial growth.

Core Functions

• Brand Strategy & Identity Leadership: Own and set AvePoint’s enterprise brand positioning, story, and visual identity system.

• Brand Governance & Decision Rights: Serve as the final decision-maker and guardian for all major brand expressions, campaigns, and guidelines.

• Brand Campaign Strategy & Activation: Translate strategy into high-ambition brand platforms, moments, and experiential activations.

• Brand Reputation & Advocacy Programs: Drive awareness, sentiment, preference, and customer advocacy programs (e.g., third-party review leadership).

• Brand Measurement & Business Impact: Own brand health tracking and the progressive KPI framework, connecting brand to commercial outcomes.

• Organization & Budget Leadership: Build, scale, and lead the brand organization and manage the brand budget and agency ecosystem.

Key Responsibilities

Brand Strategy & Identity

• Set, define, and continually refine AvePoint’s brand positioning, narrative framework (messaging pillars, tagline, value propositions), and visual identity so it resonates with enterprise and mid-market audiences.
• Act as chief brand architect, ensuring the brand conveys AvePoint’s unique value (unified data security, resilience, and AI governance) in an authentic, differentiated way.
• Own brand architecture across the master brand, product suites, sub-brands (e.g., Elements, Torsion), and campaign brands.

Governance & Decision Rights

• Serve as the final decision-maker and guardian for all brand expressions, with authority to approve, veto, or revise major brand assets and campaigns — from global campaign themes to product naming.
• Own and enforce brand guidelines, partnering with design and content leads to guide corrections, and set brand guardrails, decision rights, and approval workflows that balance speed with consistency.

Campaign & Activation

• Lead flagship, high-ambition brand platforms (e.g., the “mission control for data protection” platform) and experiential activations at key industry events that create category conversation.
• Identify and own signature “brand moments” annually — major research studies, cultural partnerships, and sponsorships — to amplify the company’s profile.

Content & Creative Oversight

• Guide the creation of brand-level content — thought leadership, annual reports, vision videos — ensuring a consistent voice that engages CXO audiences while aligning to business goals.
• Partner closely with content marketing leads and creative directors to produce standout, differentiated brand storytelling.

Organization, Budget & Agencies

• Build, scale, and lead a high-performing brand organization (managers, strategists, and operations), inspiring and developing the team.
• Own the