Aspire Software is looking for a GTM Engineer - Growth & Sales Development to join our team in Lebanon.

Here is a little window into our company: Aspire Software operates and manages wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Why this role matters

We are looking for a highly analytical, results-driven Go-to-Market (GTM) Engineer who combines the execution skills of a Sales Development Representative (SDR) with the analytical mindset of a growth engineer.

This is a hybrid role combining outbound sales, growth experimentation, automation, and performance analytics.

The ideal candidate is comfortable making cold calls, engaging with prospective customers, analyzing sales data, and continuously experimenting to improve conversion rates.

Key Responsibilities

1. Outbound Sales Execution

• Conduct cold calls to restaurant owners, managers, and decision-makers to generate qualified opportunities.
• Execute personalized outbound email campaigns and follow-up sequences.
• Book product demonstrations and meetings for the sales team.
• Identify potential customers through prospecting, research, and lead generation.
• Maintain accurate records of prospect interactions and outcomes in the CRM.
• Test new prospecting approaches while consistently meeting weekly outreach targets.

2. Sales Performance Tracking & Analytics

• Track and analyze the performance of outbound calls and email campaigns across both personal activities and the broader sales team.
• Monitor key performance indicators, including:
• Cold calls completed and decision-maker connection rates.
• Conversion rates from calls to booked demonstrations.
• Email open rates, reply rates, and positive response rates.
• Email-to-meeting conversion rates.
• Demonstration attendance and qualification rates.
• Lead-to-customer conversion rates.
• Build performance dashboards and reporting tools to identify trends, bottlenecks, and improvement opportunities.
• Compare individual and team performance to identify successful techniques and best practices.

3. Continuous Experimentation & A/B Testing

• Design and conduct structured A/B tests to improve outbound sales performance.
• Test different cold-call opening statements, pitches, objection-handling techniques, and calls to action.
• Experiment with email subject lines, personalization strategies, messaging, formats, and follow-up sequences.
• Analyze which messaging approaches generate the highest response rates and meeting conversion rates.
• Document experiment results and implement winning strategies across the sales team.
• Continuously optimize the entire outbound sales funnel based on measurable results.

4. Ideal Customer Profile (ICP) Optimization

• Identify the most responsive customer segments based on restaurant type, size, location, technology adoption, and other relevant characteristics.
• Test different Ideal Customer Profiles to determine which segments have the highest conversion rates and acquisition potential.
• Analyze differences in outreach performance between independent restaurants, restaurant groups, and other customer cat