# Growth Marketing Lead at Anthropic

> Own and scale performance marketing channels, campaigns, and growth experiments across consumer, developer, and business audiences, and lead the growth marketing team.

- Company: Anthropic (anthropic.com)
- Location: San Francisco, CA | New York City, NY | Seattle, WA
- Places: San Francisco, New York, Seattle
- Posted: 2026-10-07
- Level: Lead
- Team: Growth
- Work mode: On site
- Apply: https://job-boards.greenhouse.io/anthropic/jobs/5444769008
- Page: https://ye.saranatour.dev/jobs/growth-marketing-lead-anthropic-kn755jndfhw0jxccrt0zcxpfs18hcrw6

## The posting

Growth Marketing Lead
Anthropic · San Francisco, CA | New York City, NY | Seattle, WA

## **About Anthropic**

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

## **About the role**

The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO.

We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.

## **Key responsibilities**

- Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
- Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale
- Build campaigns and programs for consumers, developers, and businesses
- Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand
- Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback
- Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions
- Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, so campaigns do not stop at the click
- Work with Brand, Content and Product Marketing to get high-quality creative out much faster, and take what works in core markets international
- Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team

## **Minimum qualifications**

- Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion
- Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently
- Have driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams
- Are rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists
- Reason from first principles, push through blockers and ship, and bring partner teams along while you do it
- Communicate clearly in writing and can explain marketing performance to non-marketers and executives
- Technical background or ability to work effectively with engineering teams
- Already use AI to work faster and better, have a point of view on how it changes growth marketing, and are excited about Anthropic's mission

## **Preferred qualifications**

- Have marketed to developers or other technical audiences