This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an established eCommerce business specializing in renewed educational technology, serving consumers through online marketplaces and selling directly to schools and districts. With a growing B2B channel, the company is focused on building a scalable lead generation engine to support continued growth.

The company operates with a lean, AI-forward team that values ownership, initiative, and customer care.

Role Overview

The Growth Marketing & Automation Manager will own and scale the company's lead generation engine, with high-volume cold email as the primary priority. This role combines outbound prospecting, Google Ads, HubSpot automation, and AI-powered workflows to generate qualified leads and improve their progression through the sales pipeline.

The ideal candidate has proven experience managing large-scale outbound campaigns, optimizing paid acquisition, and building automated marketing processes. This is a hands-on role requiring independent execution, problem-solving, and direct collaboration with the CEO and Head of Operations.

Location

Fully Remote (Work from Home) | 9:00 AM - 5:00 PM PST

Key Responsibilities

Cold Email & Outbound Lead Generation

• Own and execute high-volume cold email campaigns exceeding 100,000 emails per month.
• Manage and optimize outbound email platforms, including Instantly and Scaledmail, with the possibility of transitioning to SmartLead.
• Monitor email deliverability, inbox placement, reply rates, and overall campaign performance.
• Maintain effective email infrastructure, authentication, and deliverability practices.
• Build targeted prospect lists using Apollo, Clay, scraping tools, and data enrichment workflows.
• Use Claude and other AI tools to support email copywriting, sequencing, list preparation, and quality assurance.
• Identify underperforming campaigns and implement improvements to increase qualified responses.

Google Ads & Paid Acquisition

• Manage Google Ads campaigns with monthly budgets averaging approximately $10,000 and increasing to $30,000 during peak seasons.
• Build and optimize targeted advertising campaigns focused on generating qualified leads.
• Monitor return on ad spend (ROAS) and campaign performance.
• Adjust targeting, budgets, and advertising creative based on performance results.

HubSpot Workflows & Lifecycle Automation

• Build and maintain HubSpot workflows that support lead progression through the sales pipeline.
• Manage nurture sequences, automated email campaigns, and lifecycle triggers.
• Maintain organized and reliable handoffs between marketing and sales.
• Identify opportunities to improve lead nurturing and follow-up processes through automation.

AI Agents & Process Automation

• Build AI agents and automated capabilities within HubSpot and the broader marketing technology stack.
• Automate quote generation and other repeatable operational processes.
• Develop AI phone agents to support speed-to-lead and general inquiries.
• Identify opportunities to reduce manual work and improve responsiveness through AI-driven workflows.

Direct Mail & SEO

• Incorporate physical direct mail into marketing campai