# Growth & Content Marketing Specialist (UGC) at Scale%20army%20careers

> Create short-form UGC videos and run social media and performance marketing campaigns to acquire software subscribers.

- Company: Scale%20army%20careers
- Location: Egypt (remote)
- Places: Remote, Egypt
- Posted: 2026-10-29
- Work mode: Remote
- Apply: https://jobs.ashbyhq.com/scale%20army%20careers/f42b8dd0-8e74-4a07-824e-03bdb26b07ff
- Page: https://ye.saranatour.dev/jobs/growth-content-marketing-specialist-ugc-scale-20army-20careers-kn71daj82q2qr4q0t16y3hyy718hczaf

## The posting

Growth & Content Marketing Specialist (UGC)
Scale%20army%20careers · Egypt

_**This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.**_

Our client is a software company focused on growing its subscriber base through content marketing, social media campaigns, and performance-driven marketing strategies. The company is looking to expand its use of short-form video content, engaging creative messaging, and data-driven marketing workflows to drive user acquisition and conversions.

## Role Overview

The **Growth & Content Marketing Specialist (UGC)** will lead social media marketing, short-form UGC video production, and performance marketing initiatives to support software subscriber acquisition. This role focuses on replacing text-based social media content with engaging videos, compelling creative hooks, and measurable marketing campaigns.

The ideal candidate has experience creating high-performing short-form video content for SaaS or B2B products, managing social media distribution, and implementing CRM and analytics tracking workflows. This is an independent, hands-on role responsible for executing the complete marketing cycle, from creative concept development and video production to campaign optimization and conversion analysis.

## Location

**Fully Remote | 9:00 AM - 6:00 PM EST with 1 hour lunch break.**

## Key Responsibilities

### UGC Video Production & Content Creation

- Develop creative marketing concepts, engaging hooks, and video scripts that showcase software features and benefits.
- Script, produce, and edit short-form UGC videos ranging from 30 to 60 seconds.
- Create visual social media content designed to increase user engagement and software subscriber acquisition.
- Develop product showcase videos and feature demonstrations tailored to target subscriber segments.
- Use video editing tools and AI-generated video solutions to support content production.
- Create content that communicates software benefits through compelling visual storytelling.

### Social Media Marketing & Distribution

- Manage the distribution of video content and visual marketing assets across LinkedIn, Facebook, and YouTube.
- Develop and execute social media campaigns targeting software subscriber acquisition.
- Test different content formats, creative hooks, messaging strategies, and distribution channels.
- Evaluate social media engagement and campaign performance to identify opportunities for improvement.
- Explore new marketing channels and formats to support user acquisition.

### CRM Integration & Marketing Analytics

- Set up CRM integrations using HubSpot or comparable platforms to support marketing tracking and reporting.
- Connect marketing channels with CRM systems and analytics tools to monitor campaign performance.
- Build tracking workflows and dashboards to measure website traffic, landing page conversions, and campaign ROI.
- Monitor user journeys from social media engagement through website visits and software conversion.
- Analyze traffic redirection, click-through rates, and user drop-off points to identify opportunities for campaign optimization.

### Campaign Testing & Performance Optimization

- Develop and test multiple creative messaging strategies to improve marketing performance.
- Analyze campaign metrics, including traffic, engagement, cl