This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a software company focused on growing its subscriber base through content marketing, social media campaigns, and performance-driven marketing strategies. The company is looking to expand its use of short-form video content, engaging creative messaging, and data-driven marketing workflows to drive user acquisition and conversions.

Role Overview

The Growth & Content Marketing Specialist (UGC) will lead social media marketing, short-form UGC video production, and performance marketing initiatives to support software subscriber acquisition. This role focuses on replacing text-based social media content with engaging videos, compelling creative hooks, and measurable marketing campaigns.

The ideal candidate has experience creating high-performing short-form video content for SaaS or B2B products, managing social media distribution, and implementing CRM and analytics tracking workflows. This is an independent, hands-on role responsible for executing the complete marketing cycle, from creative concept development and video production to campaign optimization and conversion analysis.

Location

Fully Remote | 9:00 AM - 6:00 PM EST with 1 hour lunch break.

Key Responsibilities

UGC Video Production & Content Creation

• Develop creative marketing concepts, engaging hooks, and video scripts that showcase software features and benefits.
• Script, produce, and edit short-form UGC videos ranging from 30 to 60 seconds.
• Create visual social media content designed to increase user engagement and software subscriber acquisition.
• Develop product showcase videos and feature demonstrations tailored to target subscriber segments.
• Use video editing tools and AI-generated video solutions to support content production.
• Create content that communicates software benefits through compelling visual storytelling.

Social Media Marketing & Distribution

• Manage the distribution of video content and visual marketing assets across LinkedIn, Facebook, and YouTube.
• Develop and execute social media campaigns targeting software subscriber acquisition.
• Test different content formats, creative hooks, messaging strategies, and distribution channels.
• Evaluate social media engagement and campaign performance to identify opportunities for improvement.
• Explore new marketing channels and formats to support user acquisition.

CRM Integration & Marketing Analytics

• Set up CRM integrations using HubSpot or comparable platforms to support marketing tracking and reporting.
• Connect marketing channels with CRM systems and analytics tools to monitor campaign performance.
• Build tracking workflows and dashboards to measure website traffic, landing page conversions, and campaign ROI.
• Monitor user journeys from social media engagement through website visits and software conversion.
• Analyze traffic redirection, click-through rates, and user drop-off points to identify opportunities for campaign optimization.

Campaign Testing & Performance Optimization

• Develop and test multiple creative messaging strategies to improve marketing performance.
• Analyze campaign metrics, including traffic, engagement, cl