# Full-Stack Digital Marketing Manager at D2B

> Run full-funnel digital marketing across course enrolments and ecommerce sales, including ads, landing pages, SEO, content and email.

- Company: D2B
- Location: Metro Manila, Philippines (remote)
- Places: Metro Manila, Remote, Philippines
- Posted: 2026-10-19
- Work mode: Remote
- Type: Full-time
- Pay: Up to PHP 95,000 per month
- Apply: https://apply.workable.com/d2b-1/j/263F0E6737/
- Page: https://ye.saranatour.dev/jobs/full-stack-digital-marketing-manager-d2b-kn77gdks8ntykgphzz31axbx4d8hd7nb

## The posting

Full-Stack Digital Marketing Manager
D2B · Metro Manila, Philippines

**Position**: Full-Stack Digital Marketing Manager

**Salary** : Up to PHP 95,000 per month for a highly experienced candidate

**Working Hours & Conditions:** Full-time remote position working Australian business hours

**Holidays** : Australian public holidays

**ABOUT THE COMPANY:**

Our client is an Australian training provider offering accredited qualifications, micro-credentials and short courses across professional make-up artistry, screen and media, special effects, hairdressing and beauty therapy.

Our client is a globally recognized professional make-up brand serving make-up artists, creative professionals and consumers through ecommerce, product education and an established professional community.

The Digital Marketing Manager will work across both businesses, adapting marketing activity to two distinct commercial objectives:

- Generating qualified enquiries and student enrolments.
- Increasing ecommerce sales, customer engagement and brand awareness for the client.

**ROLE OVERVIEW:**

A premier Australian vocational training provider and an internationally recognized professional cosmetics brand are seeking an experienced, hands-on Digital Marketing Manager. In this dual-focused, highly autonomous role, you will drive full-funnel digital strategy, performance marketing, and conversion optimization across two distinct commercial models: student enrolment generation for creative arts courses and high-volume ecommerce acquisition for professional artists and consumers. By pairing data-driven advertising and AI-enhanced SEO with agile content creation, you will execute end-to-end campaigns that deliver measurable revenue growth across both brand portfolios during Australian business hours.

**RESPONSIBILITIES:**

- **Conversion Rate Optimization & Landing Pages:**Design, build, test, and refine high-converting landing pages across WordPress and Magento to drive qualified course inquiries, student enrolments, and ecommerce sales.
- **Paid Performance Marketing:** Build, manage, and optimize multi-channel ad campaigns across Google Ads (Search, Display, Shopping, YouTube, PMax) and Meta Ads Suite (Facebook & Instagram), expanding into TikTok or LinkedIn where relevant.
- **AI Search Optimization (AEO) & Local SEO:** Execute AI-driven search strategies, conducting intent-based keyword research, on-page optimization, metadata planning, and Google Business Profile management for local campus visibility.
- **Multichannel Content Creation & Short-Form Video:**Produce, edit, and repurpose written, visual, and short-form video assets tailored to prospective students, professional makeup artists, and beauty consumers across digital platforms.
- **Website Management & E-Commerce Merchandising:** Maintain, update, and optimize site content, internal links, and user journeys across WordPress (educational portal) and Magento (ecommerce store).
- **Lifecycle Email Marketing & Automation:** Design, segment, and deploy conversion-driven email campaigns, building automated sequences for lead nurturing, enrollment onboarding, abandoned cart recovery, and customer retention.
- **AI-Enabled Workflow Integration:** Implement modern generative AI tools and repeatable workflows to accelerate content production, SEO research, copywriting, and ad testing while ensuring strict brand alignment and accuracy.
- **Commercial Analytics & Attribution Reporting:**Set up and maintain accurat