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About Our Clients

Our client manages a portfolio of four consumer brands spanning home fragrance, energy bars, men's grooming, and better-for-you snacks.

These brands operate in the direct-to-consumer (DTC) e-commerce space, with a significant portion of revenue coming from subscriptions. Email and SMS marketing play a critical role in customer onboarding, retention, and long-term customer value.

We are looking for a hands-on Email & SMS Marketing Manager to own email and SMS execution across its portfolio.

This role reports directly to the Head of Retention, who oversees overall strategy and performance targets.

The ideal candidate is someone who works directly inside Klaviyo every day, personally building flows, segments, templates, campaigns, and automation. You will also own SMS execution end to end.

This is an individual contributor role, not a team management or agency management position.

We are specifically looking for someone who builds and executes campaigns themselves rather than directing others to do the work.

Key responsibilities

• Email Marketing Execution
• SMS Marketing Ownership
• Subscription Retention
• Performance Analysis and Optimization
• Creative Development and Campaign QA
• AI and Process Optimization

Requirements

• At least 3 years of direct, hands-on Klaviyo experience.

• Currently working directly inside Klaviyo and personally building flows, segments, templates, and campaigns.

• Demonstrated experience independently executing email marketing campaigns and lifecycle automation.

• Hands-on SMS marketing experience using Klaviyo SMS, Attentive, Postscript, or similar platforms.

• Direct ownership of SMS campaigns, flows, subscriber growth, and compliance.

• Direct-to-consumer (DTC) e-commerce experience, preferably with Shopify.

• Experience working with subscription-based e-commerce brands.

• Proven ability to improve email and SMS performance with measurable results.

• Strong understanding of lifecycle marketing, segmentation, customer retention, and subscription marketing.

• Excellent copywriting skills, particularly short-form marketing copy.

• Strong analytical skills and ability to independently pull reports, interpret data, and make optimization decisions.

• Understanding of email deliverability, list management, and inbox placement.

• Strong written English communication skills.

• Practical experience using AI tools such as Claude or ChatGPT in marketing workflows.

• Ability to work independently in a fast-paced startup environment.

• Highly detail-oriented with strong campaign QA skills.

• Comfortable working US Eastern Time hours.

Important Role Clarification

This position is not suitable for candidates whose primary responsibilities involve:

• Managing agencies or external marketing vendors.
• Directing teams of email marketers, campaign managers, or designers.
• Developing lifecycle strategy without personally executing campaigns.
• Reviewing or approving work built by other team members.

Candidates must be able to demonstrate that they personally