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Cato Networks is searching for a Director, Content Strategy with deep knowledge of Cybersecurity and Enterprise Networking who can elevate the quality, consistency, and differentiation of our content while shaping thought leadership, editorial strategy, and narratives that strengthen Cato’s market leadership. Reporting to the VP, Corporate Communications, this leader will partner closely with Communications and Marketing leadership, including the CMO, to translate company-level positioning and business priorities into a clear editorial agenda, helping determine which stories Cato should tell, where we have the credibility to lead, and how our content can stand apart in a crowded market.

The ideal candidate will strengthen how Cato plans and prioritizes content across announcements, campaigns, and thought leadership moments, helping teams determine the right mix of new, refreshed, repurposed, both gated and un-gated content, based on audience value, business priority, channel strategy, performance, and existing assets. They will partner across Corporate Communications, Product Marketing, Demand Generation, Brand, Social, Customer Marketing, Customer Advocacy, and executive stakeholders to guide flagship content, research-led storytelling, executive thought leadership, customer and partner narratives, campaign storytelling, and AI-driven discovery strategy.

Responsibilities

• Build and evolve Cato’s editorial strategy across marketing and communications, translating company-level narratives into a prioritized editorial agenda and calendar for major content, thought leadership, research, social amplification, and campaign storytelling.
• Partner with marketing leadership on strategic narratives and business priorities, with leadership retaining ownership of final positioning and key tradeoffs.
• Help determine what content Cato should create, update, repurpose, gate, ungate, refresh, optimize, or retire based on audience needs, business priorities, performance data, channel strategy, and the strength of existing assets.
• Bring a strategic lens to major market moments, helping determine where Cato has the credibility, relevance, and opportunity to lead the conversation.
• Own Cato’s research and flagship content strategy, including annual reports, industry studies, signature thought leadership programs, and other major editorial moments.
• Develop high-impact content and editorial assets, including thought leadership, executive bylines, research narratives, campaign messaging, web copy, and other strategic content that supports Cato’s business priorities and market narrative.
• Own content strategy for AI-powered discovery, including answer engine optimization, content structure, findability, and performance across emerging search and answer experiences.
• Define what strong content looks like for Cato by