# Digital Marketing Specialist at Scale%20army%20careers

> Own lifecycle email and SMS campaigns, the marketing calendar, and product launch execution for a DTC brand.

- Company: Scale%20army%20careers
- Location: Egypt (remote)
- Places: Remote, Egypt
- Posted: 2026-10-20
- Team: Marketing
- Work mode: Remote
- Apply: https://jobs.ashbyhq.com/scale%20army%20careers/f0a60e29-3ae5-41b2-b638-b4c6de930559
- Page: https://ye.saranatour.dev/jobs/digital-marketing-specialist-scale-20army-20careers-kn7fcf1ft1nrt81eny77bnf3d98hd7fj

## The posting

Digital Marketing Specialist
Scale%20army%20careers · Egypt

_**This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.**_

Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.

## **Location**

Fully Remote (Work from Home) | 9 AM – 5 PM CST

## **Role Overview**

The **Digital Marketing Specialist** will own lifecycle marketing execution across email, SMS, and campaign coordination while helping drive retention, engagement, and product launch performance. This role is highly execution-focused and requires strong organization, cross-functional communication, and strategic thinking around customer journeys and marketing operations.

Candidates with experience in apparel, fashion, or streetwear brands are highly preferred due to the fast-paced nature of product launches and customer engagement within the industry.

## **Key Responsibilities**

### Lifecycle Marketing (Email & SMS)

- Execute and optimize email campaigns through Klaviyo and SMS campaigns through Attentive.
- Build and manage campaign calendars, flows, and segmentation strategies.
- Run A/B tests on subject lines, messaging, and timing to improve campaign performance.

### Marketing Calendar & Campaign Coordination

- Own and maintain the marketing calendar, ensuring alignment with product launches and campaigns.
- Coordinate closely with product development, PR, and creative teams.
- Ensure campaigns are executed on time and aligned across all channels.

### Product Launch Execution

- Support product drops, ensuring all marketing assets, messaging, and campaigns are aligned.

### SEO & Digital Presence

- Support SEO execution and optimization across website and digital platforms.
- Ensure platforms like Google and LinkedIn are properly set up and maintained.
- Support basic Shopify updates and website management tasks related to product launches and campaign execution.

### Reporting & Performance Tracking

- Monitor and report on campaign performance, providing actionable insights.
- Track KPIs across lifecycle channels and identify opportunities for optimization.

### Cross-Functional Coordination

- Act as the day-to-day coordinator for marketing and eCommerce execution.
- Ensure alignment with the social media team for omni-channel consistency.
- Communicate proactively with leadership on performance and priorities.

### Meta Paid Ads Maintenance & Execution

- Maintain and monitor paid campaigns through Meta Business Manager and Google Ads using existing funnels, SOPs, and playbooks.
- Support ongoing optimization, performance monitoring, and smooth day-to-day execution of paid campaigns.

## **Qualifications**

### Experience

- 3+ years of experience in eCommerce or DTC marketing.
- Strong experience with Klaviyo, Attentive, or similar lifecycle marketing platforms.
- Experience managing marketing calendars and campaign execution.
- Familiarity with SEO fundamentals and digital analytics.
- Experience collaborating with creative and product teams.
- Experience working with apparel, fashion, or streetwear brands is preferred.
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