Position : Digital Marketing Manager

Salary : $1,700 - $2,100 AUD a month maximum

Working Hours & Conditions : Australian Business Hours, Remote

Holidays : AU Public Holidays

ROLE OVERVIEW:

We are seeking an experienced, commercially minded Digital Marketing Manager with a proven track record of growing Australian businesses through digital marketing.

This is a broad, hands-on role covering organic and paid social media, Google Ads, SEO, WordPress website optimisation, CRM automation, content, and creative production.

We're looking for someone who can do more than simply execute individual marketing tasks. The successful candidate should be able to look at the entire digital customer journey, identify opportunities for improvement, and implement campaigns and systems that generate measurable results.

Candidates must have previous Australian marketing experience and be able to demonstrate genuine examples of accounts, campaigns, or businesses they have helped grow.

RESPONSIBILITIES:

Digital Marketing & Growth Strategy (Primary Focus)

• Develop and execute digital marketing strategies aligned with customer acquisition and business growth objectives
• Take ownership of digital campaigns from planning through to execution, optimisation, and reporting
• Identify opportunities to increase enquiries, applications, conversions, and customer engagement
• Coordinate activity across paid media, organic social, SEO, website, CRM, and email
• Continually test new strategies, audiences, messaging, and creative approaches
• Monitor marketing performance and focus resources on channels generating the strongest commercial return

Paid Advertising – Google & Meta

• Build, manage, and optimise Google Ads campaigns
• Manage Meta advertising across Facebook and Instagram
• Develop prospecting, retargeting, and conversion-focused campaigns
• Conduct keyword, audience, competitor, and market research
• Manage advertising budgets and optimise towards improved ROI
• Test audiences, offers, messaging, landing pages, and creative
• Monitor lead/customer quality alongside traditional advertising metrics
• Provide clear reporting and recommendations on paid media performance

Organic Social Media & Content

• Develop and maintain social media strategies and content calendars
• Create, schedule, and publish consistent content across relevant platforms
• Develop content that showcases products, offers, customer stories, and the Lightning Rentals brand
• Grow social audiences and increase meaningful engagement
• Monitor performance and refine content based on results
• Ensure organic and paid social strategies complement each other

SEO & WordPress Website Optimisation

• Manage and maintain the company's WordPress website
• Update pages, products, content, imagery, promotions, and landing pages
• Implement on-page SEO and content optimisation
• Conduct keyword research and identify opportunities to increase organic search visibility
• Improve website structure, user experience, and conversion pathways
• Develop and optimise landing pages for marketing campaigns
• Monitor website traffic, rankings, and conversions
• Work with technical providers where more complex website development is required

CRM & Marketing Automation

• Support and optimise the company's Salesforce-based CRM environment
• Develop automated customer journeys, follow-up processes,