# Digital Marketing Manager at D2B

> Own the marketing engine: drive SEO, run paid ads, optimize CRM automation, and produce campaigns and collateral for a premium caravan maker.

- Company: D2B
- Location: Philippines (remote)
- Places: Remote, Philippines
- Posted: 2026-11-06
- Level: Senior
- Team: Marketing
- Pay: PHP 100,000 - 120,000 per month
- Apply: https://apply.workable.com/d2b-1/j/71C790AD32/
- Page: https://ye.saranatour.dev/jobs/digital-marketing-manager-d2b-kn7f4br4vagtzwps2j5htmnxf98hqdjx

## The posting

Digital Marketing Manager
D2B · Philippines

Position : Senior Marketing Strategist / Digital Marketing Manager

Salary : PHP 100,000 - 120,000 per month

Working Hours & Conditions: Observing Australian Business Hours

Holidays : Observing Australian holidays

**ROLE OVERVIEW:**

A rapidly expanding Australian manufacturer of premium hybrid off-road caravans is seeking a strategic, self-directed Senior Marketing Strategist to take full ownership of its marketing engine. As the business transitions away from an external agency model, this role bridges high-level commercial growth strategy with hands-on, multi-channel execution. You will drive organic visibility, run performance ad campaigns, optimize CRM automation, and deliver consistent, high-converting sales leads for high-ticket outdoor adventure vehicles. If you thrive on autonomy, commercial accountability, and taking a brand’s digital and physical presence to the next level without micromanagement, this is your launchpad.

**RESPONSIBILITIES:**

**1. Search Engine Optimization & Organic Growth**

- Audit and execute comprehensive technical, on-page, and off-page SEO strategies to secure dominant Google rankings for competitive niche and industry terms.

- Conduct ongoing competitor intelligence, keyword discovery, and content optimization to capture high-intent organic traffic.
- Optimize architecture, metadata, and landing pages to lift conversion rates across all organic entry points.

**2. Paid Performance & Demand Generation**

- Manage and scale paid acquisition across Google Ads, Meta (Facebook & Instagram), and re-targeting channels with end-to-end budget accountability.
- A/B test ad creative, copy angles, and audience segments to decrease Cost Per Acquisition (CPA) while boosting lead quality for high-ticket inquiries.
- Track and report on ROAS, lead-to-opportunity velocity, and cost-per-qualified-lead (CPQL).

**3. Website Architecture, UX & Technical Oversight**

- Lead pre-launch technical QA and content auditing for the upcoming website release, ensuring optimal UX, mobile responsiveness, and conversion architecture.
- Oversee day-to-day web updates, landing page builds, speed optimization, and basic CMS management.
- Audit and streamline hosting, domain configuration, and DNS settings to successfully transition web management capabilities in-house.

**4. CRM, Automation & Lead Nurturing**

- Implement and optimize automated lead workflows, qualification triggers, and multi-touch nurture sequences within Odoo CRM.
- Bridge the gap between marketing inquiries and sales follow-up to minimize lead leakage and improve pipeline conversion rates.
- Ensure reliable data hygiene, pipeline tracking, and customer journey attribution.

**5. Campaign Strategy & Creative Production**

- Design and deploy seasonal promotional roadmaps, consumer campaign calendars, and multi-channel launch strategies.
- Produce compelling cross-platform copy and creative assets for social channels, email marketing campaigns, and digital ad funnels.
- Formulate proactive promotional pushes targeting major trade events, peak retail periods, and seasonal outdoor surges.

**6. Print Production & Event Collateral**

- Coordinate and quality-check end-to-end design and print production for major trade expos and retail promotions (e.g., branded gazebos, flags, pull-up banners, brochures, and vehicle spec sheets).
- Maintain brand consistency, typography standards, and color profiles across all digital an