Position: Digital Marketing Coordinator

Salary: Php 60,000 to Php 70,000

Working Hours: Aligned with AU Business Hours

Work Type: Independent Contractor

ABOUT THE COMPANY:

This dual-brand strategic opportunity bridges two distinct sectors within digital marketing and brand management:

• Brand 1: A female-focused psychoactivism activewear and lifestyle brand that merges empowerment, social awareness, and self-expression through apparel. The brand relies heavily on dynamic e-commerce, vibrant social media engagement, and community-driven activism to grow its global footprint.
• Brand 2: A professional integrative healthcare clinic dedicated to whole-person wellbeing. This brand offers evidence-informed wellness treatments—including colonic hydrotherapy, lymphatic clearance therapy, pelvic floor restore, and infrared sauna sessions—focusing on local community awareness, patient trust, and seamless appointment conversion.

ROLE OVERVIEW:

We are seeking a versatile Digital Marketing Coordinator to execute high-impact digital initiatives across both organizations. This full-time role (40 hours per week) is split equally: 20 hours dedicated to scaling the e-commerce presence for Brand 1, and 20 hours dedicated to driving local market awareness, healthcare compliance, and appointment bookings for the Brand 2.

RESPONSIBILITIES:

Brand 1: (20 Hours / Week)

1. Web Development & E-Commerce Operations

• Enhance website functionality and interactive visual appeal using the core brand palette (White, Black, Silver, Copper, Gold, and Pink variants).
• Execute UI/UX improvements, including homepage slideshow updates, query font enhancements, link verification, and mobile responsiveness checks.
• Manage technical integrations across the website framework, Shopify backend, and Printful Print-on-Demand (POD) engine.
• Oversee the active POD catalog (Canva-designed assets across t-shirts, hoodies, drinkware, tote bags, socks, and headwear).

2. Content Strategy & Social Media Execution

• Execute content publishing aligned with brand pillars: Sisterhood & Empowerment (40%), Psychoactivism & Social Awareness (25%), Product Showcase (20%), and Community Engagement (15%).
• Maintain rigid posting schedules across all channels:

3. Lead Generation, Influencer Outreach & Operations

• Deploy and optimize email opt-in funnels utilizing lead magnets via pop-ups and bio links.
• Identify, pitch, and onboard micro-influencers (5,000–50,000 followers) within empowerment, mental health, fashion, and fitness niches.
• Manage day-to-day community interactions: engage with target accounts, join active groups, reply to DMs/comments, and track growth analytics.
• Execute structured weekly/monthly milestones, including blog publishing, SEO keyword audits, monthly campaign rolls (Awareness, Community, Sales), and detailed performance reporting.

Brand 2: (20 Hours / Week)

1. Platform Strategy & Local SEO

• Facebook: Publish weekly educational posts, clinic news, and scheduling updates with strong local calls-to-action (CTAs).
• Instagram: Manage a bi-weekly cadence featuring educational carousels, treatment room walkthrough Reels, and interactive engagement stories.
• Google Business Profile (GBP): Oversee local listing maintenance, publish weekly posts/reminders, ensure Name, Address, Phone (NAP) consistency, upload monthly visual assets, and manage review res