This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an e-commerce-focused business seeking to improve conversion performance across its digital marketing channels. The company focuses on optimizing customer journeys through landing pages, product pages, sales funnels, advertising, email marketing, and conversion-focused creative assets.

Role Overview

The CRO Specialist (E-commerce) will be responsible for building, testing, and optimizing customer journeys to improve conversion rates and revenue performance. This role focuses on developing high-converting landing pages, product pages, and sales funnels using GoHighLevel while ensuring consistency across advertising, email marketing, and other conversion-focused assets.

Location

Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST

Key Responsibilities

Conversion Rate Optimization & Funnel Development

• Analyze and optimize e-commerce landing pages, product pages, and checkout flows to improve conversion performance.
• Build, customize, and maintain landing pages and sales funnels directly in GoHighLevel.
• Apply conversion rate optimization principles to headlines, page layouts, product imagery, social proof, guarantees, and calls to action.
• Develop landing pages aligned with specific advertising campaigns and target audiences.
• Identify friction points and opportunities to improve the customer journey from initial engagement through purchase.
• Conduct A/B tests across landing pages, emails, and other marketing assets.
• Implement conversion-focused improvements based on testing results and performance data.

Direct-Response Copywriting & Creative Development

• Write and refine direct-response copy for landing pages, advertisements, and marketing emails.
• Develop conversion-focused headlines, hooks, calls to action, and supporting messaging.
• Create simple static advertisements and marketing graphics using Canva or similar tools.
• Select relevant photography and video assets for different audiences and marketing campaigns.
• Maintain visual consistency between advertising creatives, landing pages, and other marketing assets.
• Make practical copy and creative adjustments to improve engagement and conversion performance.

Email Marketing & Conversion Optimization

• Build, design, and maintain marketing emails and automated sequences within GoHighLevel.
• Develop email sequences for product launches, promotional campaigns, and customer follow-up.
• Optimize email content, design, and structure based on engagement and conversion performance.
• Ensure email messaging aligns with landing pages, advertising campaigns, and the broader customer journey.

Basic Video Editing & Asset Management

• Perform basic video editing using CapCut or similar software.
• Trim video clips and add captions, titles, graphics, and outro screens.
• Make minor video adjustments to support marketing campaigns and conversion-focused creative.
• Organize and maintain video assets and B-roll for ongoing marketing use.
• Handle routine video modifications independently without requiring dedicated editing support.

A/B Testing, Analytics & Performance Reporting

• Monitor conversion performance across landing pages, sal