# Creative Strategist for a US DTC Brand (Remote) at Paired

> Decide which ad concepts get made by analyzing ad performance and briefing video and static creative.

- Company: Paired (paired.com)
- Location: Ukraine (remote)
- Places: Remote, Ukraine
- Posted: 2026-10-08
- Work mode: Remote
- Apply: https://apply.workable.com/pairedrecruiting/j/A90C4FA0DA/
- Page: https://ye.saranatour.dev/jobs/creative-strategist-for-a-us-dtc-brand-remote-paired-kn7e8rabc6qhcc29q043w53hnd8hdbrj

## The posting

Creative Strategist for a US DTC Brand (Remote)
Paired · Ukraine

**About the role**

You decide what ads get made. You study what is working in the ad account, work out why, and turn that into the next round of concepts. This is a performance role, not a brand role. The measure is whether the ads you brief go on to win.

**What you will do**

- Review ad performance weekly and identify which hooks, angles and formats are working
- Write briefs and scripts for video and static ads, including UGC and founder-style content
- Research competitors, customer reviews and comments for angles worth testing
- Direct editors, designers and creators so the output matches the brief
- Keep a test log so the team knows what has been tried and what won

**Requirements**

**Benefits**