# CMO/VP of Marketing - Japan at Xsolla

- Company: Xsolla (xsolla.com)
- Location: Tokyo
- Places: Tokyo, Japan
- Posted: 2026-08-18
- Apply: https://jobs.lever.co/xsolla/18a833bd-aedd-4dae-a296-e15d8bb0f230
- Page: https://ye.saranatour.dev/jobs/cmo-vp-of-marketing-japan-xsolla-kn7bycms2achfq8pfztmvpmmex8hee0r

## The posting

CMO/VP of Marketing - Japan
Xsolla · Tokyo

**ABOUT YOU**

We are looking for a Regional CMO/Vice President of Marketing, Japan who is strategic, hands-on, and deeply experienced in scaling marketing functions to lead the full marketing agenda for one of Xsolla's most important markets. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to set the Japan marketing vision, build the team and capabilities to execute it, and personally drive high-impact programs spanning brand, demand generation, industry events, content, and sales enablement.

Strong strategic and executional leadership, executive presence, and stakeholder management skills are essential, along with experience in B2B marketing leadership within technology, video games, platforms, or high-growth environments. The ability to navigate complex, matrixed stakeholder environments — from local Japan leadership to global HQ — while translating global strategy into locally effective, measurable execution will be key to your success in this role.

If you're passionate about shaping how a company is perceived and positioned within a critical market and love building marketing functions from the ground up while driving enterprise adoption and partner-led growth across Japan's gaming ecosystem, we would love to hear from you!

**ABOUT US**

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

### Key Responsibilities

- Create and drive the Japan marketing strategy end-to-end — brand, demand generation, field marketing, content, customer marketing, developer marketing, and partner marketing — aligned with global priorities and Japan and regional objectives.
- Build, lead, and mentor the marketing team in Japan, establishing the structure, capabilities, and operating rhythms needed to scale marketing execution as the business grows.
- Build and operate the marketing budget, including planning, allocation, agency/vendor management, and performance measurement and reporting against clear ROI and pipeline metrics.
- Partner closely with the Japan Country Manager, GTM/BD leadership, Product Marketing, Comms, Events, and Global HQ marketing to deliver integrated programs that support enterprise adoption, partner growth, and revenue targets.
- Translate and localize global B2B narratives, product launches, and brand strategy into Japan-relevant campaigns, executive and customer events, customer proof points, and sales enablement materials.
- Serve as the senior Japan voice for marketing internally and externally — bringing market insight, customer and publisher perspective, and local nuance into regional and global leadership discussions, and influencing global strategy where Japan market