# Brand & Category Growth Specialist at Scale%20army%20careers

> Own retail, content, and direct-to-consumer marketing execution using AI tools, reporting directly to the CEO.

- Company: Scale%20army%20careers
- Location: Egypt (remote)
- Places: Remote, Egypt
- Posted: 2026-10-06
- Reports to: CEO
- Work mode: Remote
- Apply: https://jobs.ashbyhq.com/scale%20army%20careers/d2cfa9c7-e673-46be-8717-8b94a53e2b07
- Page: https://ye.saranatour.dev/jobs/brand-category-growth-specialist-scale-20army-20careers-kn79zzbw6884xkf72h75s1qzv18hdjac

## The posting

Brand & Category Growth Specialist
Scale%20army%20careers · Egypt

_**This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.**_

Our client is a family-owned consumer packaged goods company founded in Tampa in 1963. The company is the leading plantain chip brand in the United States by dollar sales, with products distributed through major retailers, including Costco, Walmart, Kroger, Publix, Sam's Club, and hundreds of Hispanic and independent grocery stores.

## Role Overview

The **Brand & Category Growth Specialist** will take ownership of marketing execution across retail, digital, content, and direct-to-consumer initiatives. As a one-person marketing team reporting directly to the CEO, this individual will use AI tools to execute work across concept development, copywriting, design, video production, analysis, and campaign delivery rather than relying on agency management.

The ideal candidate has experience in consumer packaged goods, food, beverage, or retail marketing, with a strong understanding of retailer and wholesale marketing. This individual should be highly proficient with AI tools, comfortable working with data and budgets, and capable of building workflows that increase marketing output and efficiency.

## Location

Fully Remote (Latin America) | 9:00 AM - 5:00 PM EST

## Key Responsibilities

### Retail Marketing & Category Growth

- Own the development of buyer presentations, sell sheets, and category stories for priority retail accounts.
- Use Circana and sales data to develop accurate, data-driven retail marketing materials.
- Review and verify buyer-facing materials before distribution.
- Apply knowledge of planograms and promotions to explain recommended shelf sets and promotional strategies in buyer presentations.

### Content Creation & Brand Marketing

- Develop and execute a consistent content production schedule for Instagram, Facebook, TikTok, LinkedIn, and the company website.
- Create content across multiple formats, including written materials, graphics, images, and videos.
- Produce content in English and Spanish, with a greater emphasis on English-language content.
- Use AI tools to increase content production volume and efficiency.
- Independently manage content development from initial concept through production and publication.

### D2C Marketing & Campaign Testing

- Execute fixed-budget marketing tests across Amazon, Meta advertising, video, and merchandise.
- Establish targets for each marketing test and evaluate results.
- Provide go-or-no-go recommendations for marketing tests by the sixth month.
- Support direct-to-consumer marketing initiatives, with the company website serving as the storefront.
- Use campaign performance data to evaluate marketing activities and results.

### Retail Activation & Growth Markets

- Manage and staff product sampling and demonstration activities in the Northeast, Texas, Kroger, and Costco.
- Execute retail media initiatives through platforms such as Kroger Precision Marketing and Instacart.
- Support product trial initiatives across priority growth markets.

### Trade Marketing & Retail Partner Communication

- Develop buyer newsletters and thought leadership content.
- Track retail leads and related trade marketing activity.
- Create marketing materials that support retailer, distri