# B2B Head of Growth at Scale%20army%20careers

> Lead the marketing team, owning paid media, conversion, and SEO results measured in pipeline and CAC.

- Company: Scale%20army%20careers
- Location: Canada (remote)
- Places: Remote, Canada
- Posted: 2026-10-13
- Team: Marketing
- Reports to: CEO
- Apply: https://jobs.ashbyhq.com/Scale%20Army%20Careers/94468ad6-b488-4764-a8a4-b28bd1c6b149
- Page: https://ye.saranatour.dev/jobs/b2b-head-of-growth-scale-20army-20careers-kn78fy0b0razdxwsv9d6w7wrmx8hs0sn

## The posting

B2B Head of Growth
Scale%20army%20careers · Canada

_**This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.**_

## **About Scale Army**

This is a big boy job.

You will report directly to the CEO and sit on the leadership team.

We’re a staffing + AI services business serving B2B companies with 50–200 employees and $5M+ in revenue.

Nearly all our pipeline comes from paid media. You’ll lead the team responsible for managing that engine, which is why this role matters so much.

Our leadership team is incredibly fast and analytical. That should not intimidate you.

## **The Role**

You are Scale Army’s marketing leader. Every part of marketing reports to you: paid media, creative, conversion, brand, content, and AEO + SEO.

You’ll build the team, set marketing strategy with the leadership team, and own the results. Those results are business outcomes, not platform metrics.

You’ll be accountable for marketing CAC, cost per MQL and SQL, cost per meeting held, paid pipeline quality, organic traffic, rankings, and organic-sourced pipeline. We don’t measure you on CTR, CPM, or cheap lead volume.

### **Technical and Analytical Excellence**

We are looking for an unusually analytical, technically sophisticated growth leader who approaches marketing like an engineer: breaking down complex problems, working from first principles, and using data to identify the highest-impact opportunities for growth.

You should be comfortable going beyond standard marketing tools to investigate problems, work with data, build automations, and develop practical solutions using code, APIs, AI tools, or similar technologies.

You can model funnel economics, diagnose conversion bottlenecks, challenge assumptions with evidence, and translate technical and analytical insights into measurable improvements in qualified pipeline, sales meetings, customer acquisition costs, and revenue.

We value demonstrated problem-solving ability and technical depth over familiarity with a particular tool or title. You do not need to have followed a traditional marketing career path, but you must understand how to turn analytical rigor into commercial results.

**What you’ll own:**

- **Paid Media:** Manage the media buyer, whether agency or in-house, across Meta, Google, LinkedIn, and X. Oversee 2–3 product lines with approximately $80K/month in ad spend today.
- **Conversion & Funnel Optimization:** Own what paid traffic is sent to and how it converts, including offers, lead magnets, landing pages, forms, booking and show rates, and the testing roadmap behind them.
- **Marketing & Sales Alignment:** Bridge marketing and sales. Work with the sales team every week, gather feedback on lead quality and messaging, and turn it into improvements in targeting, offers, and creative.
- **Sales Enablement:** Help the sales team convert the meetings you generate by providing the messaging, content, and market insights they need.
- **Lead Generation Strategy:** Work with the leadership team to develop a lead-generation strategy that serves sales, and challenge ICP assumptions when the data disagrees.
- **Attribution & Analytics:** Help diagnose HubSpot attribution with Sales Ops so both teams can trust the same numbers.
- **AI-Native Operations:** Set the standard for an AI-native team. Build your own dashboards, a