This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

About the Client Our client is an established eCommerce business specializing in renewed educational technology, serving consumers through online marketplaces and selling directly to schools and districts.

With a growing B2B channel, the company is focused on building a scalable outbound lead generation engine to reach educational institutions, generate qualified opportunities, and support continued revenue growth. The company operates with a lean, AI-forward team that values ownership, initiative, and customer care.

Role Overview

We are seeking a hands-on B2B Growth & Outbound Marketing Manager to own and scale the company's outbound lead generation and demand generation efforts. The primary focus of this role is building, managing, and optimizing high-volume cold email campaigns that consistently generate qualified leads and sales opportunities. The ideal candidate has proven experience developing outbound strategies, managing email infrastructure, building targeted prospect lists, and improving campaign performance through data-driven testing and optimization.

Beyond outbound execution, this person will help identify new opportunities to strengthen B2B demand generation, improve lead quality, and create a more predictable acquisition pipeline. Experience with Google Ads, HubSpot, AI-powered automation, and other growth marketing channels is highly valued, but the primary priority is demonstrated success in outbound lead generation.

Key Responsibilities Outbound Lead Generation & Cold Email Strategy

• Own and execute high-volume B2B cold email campaigns, with the goal of scaling outreach beyond 100,000 emails per month.
• Develop and implement outbound strategies targeting schools, school districts, and other relevant educational organizations.
• Manage outbound email platforms such as Instantly, SmartLead, Scaledmail, or similar tools.
• Build, maintain, and optimize email infrastructure to support campaign scalability and deliverability.
• Monitor inbox placement, sender reputation, bounce rates, reply rates, and campaign performance.
• Develop effective cold email messaging, personalization strategies, and multi-step sequences.
• Continuously test subject lines, messaging, targeting, and campaign structures to improve qualified response rates.
• Identify underperforming campaigns, diagnose issues, and implement improvements.

B2B Demand Generation & Prospecting

• Build and execute targeted prospecting strategies to identify and engage potential B2B customers.
• Develop qualified prospect lists using Apollo, Clay, LinkedIn, scraping tools, and data enrichment platforms.
• Define and refine ideal customer profiles (ICPs), audience segments, and targeting criteria.
• Research market opportunities and identify new audiences, segments, and growth opportunities.
• Develop scalable prospecting processes that maintain data accuracy and lead quality.
• Coordinate with leadership and the sales team to align lead generation efforts with business priorities.
• Track lead quality, positive response rates, meetings generated, and pipeline contribution.
• Continuously improve prospecting and acquisition strategies base