# Assistant Manager, Driver Acquisition Strategy at Grab

> Lead end-to-end driver acquisition activities, from strategy and lead generation to ground execution and activation.

- Company: Grab (grab.com)
- Location: Marikina City, , Philippines
- Places: Marikina City, Philippines
- Posted: 2026-10-20
- Level: Assistant Manager
- Team: Driver Acquisition Team
- Apply: https://jobs.smartrecruiters.com/Grab/744000156513931-assistant-manager-driver-acquisition-strategy
- Page: https://ye.saranatour.dev/jobs/assistant-manager-driver-acquisition-strategy-grab-kn7e59v7bqv8rk7y7kjat6kyt98hf8y1

## The posting

Assistant Manager, Driver Acquisition Strategy
Grab · Marikina City, , Philippines

**Get to know the Role:**

You will be leading and managing overall acquisition related operations in the Driver Acquisition Team.

- Manage and lead end-to-end driver acquisition activities (strategy conceptualization, lead generation, planning, ground execution, and activation).
- Build driver onboarding lifecycle -- from pre-onboarding to driver activation.
- Lead strategic discussions with internal and external partners.
- Ensure that driver acquisition journey and training methods are clear and concise, thus resulting in partner-riders that are well educated in the system.
- Conduct results analysis, process improvement, and tracking and compiling acquisition results trends for high impact strategic topics.
- Advise each department head on implementation of new processes and provide timely updates to senior management (e.g. strategic analysis, project updates, etc).
- Act as liaison with other teams such as brand marketing, local marketing, engagement marketing, etc to identify opportunities for collaborative wins.
- Work with the analytics team to build a monitoring system for funnel performance, lead quality, and demographic mix.
- Manage direct reports KPI and performance.

**The day-to-day activities:**

- Work with internal and external stakeholders to reach driver acquisition and activation targets.
- Meet with other departments/business verticals to report current performance and acquisition results.
- Define and regularly update team KPI.
- Create end-of-week reports.
- Conceptualize and execute regular acquisition campaigns.
- Support on-ground acquisition activities and work with external vendors to plan and execute acquisition events.
- Lead strategic discussion with internal and external business verticals.
- Create and update acquisition dashboard and database.

**The must haves:**

- Bachelor's Degree in Marketing or any related 4-year related course
- Strong background in lead generation, multi-funnel acquisition, talent sourcing, or recruiting. Experience with 2-wheel rider acquisition is a plus.
- Must be knowledgeable about transport, cars and the automotive industry, preferably knows how to drive.
- Very strong communication skills and attention to details
- Proficient in Microsoft/Google productivity tools. Experience within SQL and able to write queries (a huge plus).
- Comfortable to work on multiple projects and has an agile mindset to adapt to our fast-paced environment and tight deadlines.
- Comfortable with ambiguity (i.e. receiving 'blank sheet of paper' assignments.
- You are intellectually curious, highly analytical and able to problem solve, think & debate strategically

**Life at Grab**

We care about your well-being at Grab, here are some of the global benefits we offer:

- We have your back with **Term Life Insurance**and comprehensive **Medical Insurance.**
- With **GrabFlex,**create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through **Parental** and **Birthday leave**, and give back to your communities through **Love-all-Serve-all (LASA)** volunteering leave
- We have a confidential **Grabber Assistance Programme** to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

**What We Stand For at Grab**

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