Get to know the Role:

You will be leading and managing overall acquisition related operations in the Driver Acquisition Team.

• Manage and lead end-to-end driver acquisition activities (strategy conceptualization, lead generation, planning, ground execution, and activation).
• Build driver onboarding lifecycle -- from pre-onboarding to driver activation.
• Lead strategic discussions with internal and external partners.
• Ensure that driver acquisition journey and training methods are clear and concise, thus resulting in partner-riders that are well educated in the system.
• Conduct results analysis, process improvement, and tracking and compiling acquisition results trends for high impact strategic topics.
• Advise each department head on implementation of new processes and provide timely updates to senior management (e.g. strategic analysis, project updates, etc).
• Act as liaison with other teams such as brand marketing, local marketing, engagement marketing, etc to identify opportunities for collaborative wins.
• Work with the analytics team to build a monitoring system for funnel performance, lead quality, and demographic mix.
• Manage direct reports KPI and performance.

The day-to-day activities:

• Work with internal and external stakeholders to reach driver acquisition and activation targets.
• Meet with other departments/business verticals to report current performance and acquisition results.
• Define and regularly update team KPI.
• Create end-of-week reports.
• Conceptualize and execute regular acquisition campaigns.
• Support on-ground acquisition activities and work with external vendors to plan and execute acquisition events.
• Lead strategic discussion with internal and external business verticals.
• Create and update acquisition dashboard and database.

The must haves:

• Bachelor's Degree in Marketing or any related 4-year related course
• Strong background in lead generation, multi-funnel acquisition, talent sourcing, or recruiting. Experience with 2-wheel rider acquisition is a plus.
• Must be knowledgeable about transport, cars and the automotive industry, preferably knows how to drive.
• Very strong communication skills and attention to details
• Proficient in Microsoft/Google productivity tools. Experience within SQL and able to write queries (a huge plus).
• Comfortable to work on multiple projects and has an agile mindset to adapt to our fast-paced environment and tight deadlines.
• Comfortable with ambiguity (i.e. receiving 'blank sheet of paper' assignments.
• You are intellectually curious, highly analytical and able to problem solve, think & debate strategically

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insuranceand comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

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